Despite the boom in cloud accounting sales, misconceptions about the safety and security of cloud computing were widely held by business owners, a survey of 446 Australian IT services companies has found. Over half of respondents (56 percent) encountered decision makers every week who had relatively little understanding of cloud services.
The most common fear was that business data would no longer be private if stored in the cloud and that competitors could view it, with over 90 percent of IT services companies surveyed saying it was a common to very common response from customers.
Security of the cloud was the second biggest issue, with businesses concerned about the security of their data stored in the cloud, said more than 80 percent of IT companies. The same number of companies said their customers preferred to own their software rather than rent it as a cloud service.
The survey was part of a broader Asia Pacific report that interview 2,017 Microsoft-certified IT services companies. An interactive infographic showed the breakdown of responses by country and overall.
“While there’s no denying that cloud adoption is accelerating among some businesses, there is a lack of awareness among other decision makers of how their concerns can be easily addressed,” Dean Swan, director, partner strategy, programs and industry at Microsoft, said in a press release.
Image credit: Microsoft