The first Future of Accounting Forum in Sydney confirmed that the conventional business model for accounting firms is under siege.
Business owners are demanding more from their accountants. Compliance is just the ticket to the game – what they really want is advice, and they are willing to dump their accountant to get it.
The virtual CFO promises cost-effective, high-quality advice and for accountants it presents a more lucrative revenue stream – and more interesting work – than compliance. But how do you add a virtual CFO service to your practice?
The Future of Accounting Forum, held in conjunction with the Institute of Public Accountants and renamed the Future Series, moves to Melbourne to explore one of the most promising and profitable services to emerge from the shift to cloud accounting.
The Melbourne Forum follows the resounding success of the first Future of Accounting Forum in Sydney which looked at how accountants are being forced to change their business models as revenue from tax returns continues to shrink.
An expert Panel
Our panel includes directors of Intuit and Reckon, the Institute of Public Accountants’ CEO Andrew Conway and two accountants who will share their stories of how they added virtual CFO services to their own practices.
The expert panel will cover –
• Imminent threats to accounting firms and the greatest opportunities, from IPA CEO Andrew Conway
• Intuit and Reckon on stage discussing how their software supports virtual CFO services
• Case studies from two accountants about how they have added virtual CFO services to their business
• Whether Australian accountants are keeping pace with their counterparts in the Asia Pacific, Hong Kong, Japan and beyond
Live Broadcast
The Future Series: Virtual CFO will be broadcast live in high definition online to accountants across Australia and beyond. Viewers will be able to participate in the event through cutting-edge audience participation app Zeetings which will bring live polling for all attendees.
Viewers taking part in the forum can also claim two hours of CPE.
First-Class Location
The forum will be held at the Arena conference hall in NAB’s brand new headquarters, 700 Bourke Street, Docklands, just next to Melbourne’s Southern Cross Station. Breakfast will be served in the Village, NAB’s business innovation centre near the Arena on the ground floor.
There will be opportunity for questions from the audience.
If you want to find a new, profitable revenue stream and greater relevance to your clients, you can’t afford to miss out.
Breakfast included. Seats to the live event are strictly limited. Buy your tickets now.