Vendor shifts from per-seat to per-job pricing.
Services businesses such as plumbers, hifi installers and technicians looking for cloud-based job scheduling software are attracted to its usefulness on mobile devices but have had difficulty justifying the cost. Relying on contractors and part-timers whose numbers swell and contract to meet demand, many businessses found the standard per-seat licensing model for cloud software to be unaffordable and impractical.
Cloud vendor GeoOp has come up with a different model which charges 35 cents or less per job rather than several dollars per employee. Services companies with hundreds of contractors only pay for the number of jobs scheduled rather than the number of people are working there.
“Contracting businesses that have 200 to 400 contractors could never afford to put them on a (cloud job-scheduling) system because the per-user licence would be too much,” GeoOP founder Nick Bartlett says. “In these contract environments you can have ones you use all the time and ones you don’t use much at all.”
The pricing model also works well during periodical slowdowns, such as over the Christmas break. “There’s a direct correlation between company productivity and the cost of the service,” Bartlett says.
The per-job model works particularly well for high-value industries such as medical in which businesses charge large amounts for single jobs. Because the GeoOP service is priced on volume, the cost of sale is far lower for medical specialists.
Later this week – Profile: GeoOp’s mission to target mobile services market.