BoxFreeIT is running an educational series called the Future of Work, sponsored by Salesforce.com, that breaks down the mechanics of CRM into three components vital to business.
The first and most important category is mastering your email. Many people struggle to control their email, which has become the primary communications medium for prospects and customers. Mastering the inbox is essential to capturing all the opportunities passing through it. Such as inquiries from new customers, requests from existing customers, approaches by potential business partners.
Although the ailment is near universal, email overload has real consequences. It means a business is more likely to miss the emails that matter. And eventually that equals lost revenue.
Smart businesses have developed strategies for dealing with email use such as reducing unnecessary communications, using help desk software for existing customers, sales and marketing software for prospects, and instant chat channels for colleagues.
Every Monday you can read about the latest theories, tips and strategies for mastering your email on BoxFreeIT’s Future of Work series.
Here’s a list of the stories so far: