Business owners are demanding more from their accountants. Compliance is just the ticket to the game – what they really want is advice, and they are willing to dump their accountant to get it.
The virtual CFO promises cost-effective, high-quality advice and for accountants it presents a more lucrative revenue stream – and more interesting work – than compliance.
This is not just a service for mid-size companies and enterprise any more. Small businesses are just as desperate for advice on KPIs and strategy.
But how do you add a virtual CFO service to your practice?
The Future Series, held in conjunction with the Institute of Public Accountants and broadcast in HD nationally, moves to Melbourne to explore one of the most promising and profitable services to emerge from the shift to cloud accounting.
The Melbourne event follows the resounding success of the first Future Series forum in Sydney which looked at how accountants are being forced to change their business models as revenue from tax returns continues to shrink.
Accountants who attended the first forum said:
Great work. Great to see another person thinking outside of the box in our industry.
Looking forward to the next one. Very well organised.
Our panel includes Nicolette Vass, Intuit Australia’s managing director, Pete Sanders, Reckon’s managing director of its business group, the Institute of Public Accountants’ CEO Andrew Conway, Ben Shields, consulting lead for Deloitte Private and member of the Deloitte’s Innovation Board, and a small firm accountant (TBA) who will discuss the steps to adding virtual CFO services to your practice.
Breakfast is included (starts 8am). The event is worth two hours’ CPE. Seats to the live event are strictly limited.
On the panel you will hear:
- Imminent threats to accounting firms and the greatest opportunities from IPA CEO Andrew Conway
- Competing philosophies for future accounting business models from Reckon and Intuit
- Case studies from two accountants (Deloitte and TBA) about how they have added virtual CFO services to their business
- How Australian accountants compare to counterparts in the Asia Pacific, Hong Kong, Japan and beyond
The forum will be held at the Arena conference hall in NAB’s brand new headquarters, 700 Bourke Street, Docklands, just next to Melbourne’s Southern Cross Station. Breakfast will be served in the Village, NAB’s business innovation centre near the Arena on the ground floor.
There will be opportunity for questions from the live and online audience, and a special one-on-one interview with Reckon and Intuit (sharing a stage for the first time!) about their plans for Australia.
If you want to find a profitable, new revenue stream and greater relevance to your clients, you can’t afford to miss out.