When Xerocon’s three-day Australian conference kicks off on Wednesday, the focus will be on major new partnerships – to be revealed on the day, said Chris Ridd, managing director of Xero Australia.
CEO Rod Dury “has started to talk about smart connected services for a range of stakeholders and small businesses, but I can’t give anything away,” Ridd said.
Drury will give his keynote address on Thursday about the company’s global strategy, which was addressed in part at the recent AGM. “A lot of the partners may not have seen much of the strategy,” Ridd said.
Ridd will give an update on customer numbers on Friday, and product announcements will be spread out across the three days.
Matt Barrie, CEO of online jobs board Freelancer, is one of the big attractions for Xero’s developer day, held for software developer partners in its add-on ecosystem, tomorrow.
“That session is about getting all the add-ons onto the same wavelength regarding API and add-on strategy. Part of the reason Matt there is motivational,” Ridd said.
“We are very proud of the fact that we have a hub of innovation in Australia and New Zealand. We’re already seeing some of our add-on partners leverage that and take it to a global scale,” Ridd added.
The conference proper runs on Thursday and Friday to update accounting, bookkeeper and financial adviser partners.
“We will be talking about industry leadership and give a lot of guidance as to how they can navigate the whole change with the cloud,” Ridd said.
Other speakers include Alex Malley, CEO of CPA Australia, advertising guru Adam Ferrier and futurist Chris Riddell.
“It’s not just Xero talking about Xero. I think it’s going to be good mix,” Ridd said.