Intuit has cut the price of its cloud accounting software QuickBooks Online by up to 40 percent. The basic version Simple Start fell from $25 per month to $15, the Essentials (with multiple currencies and supplier bills) dropped from $40 to $25, and the Plus (with purchase orders and budgets) was cut from $55 to $35.
All prices were without GST as the software was sold overseas.
“We’ve been pleased with sign-ups to date but we saw that there was room for us to bring the price down a little bit,” said Mike Porcaro, senior manager of communications of Intuit’s global business division. “We’re framing it more as extra value rather than a firesale.”
QuickBooks Online had 11 Australian banks signed up, including the four majors.
More third-party apps such as accounting practice management tool Fifo Workpapers had integrated their programs with QuickBooks Online.
The price cuts would make it more attractive but shouldn’t be the main consideration for choosing accounting software, said Business Eez’s Margaret Carey, an accountant accredited with QuickBooks Online, Reckon, Xero and Saasu.
“A business should look at the features in the software rather than saving $10 a month. They could be saving two hours a month which is worth a lot more money.”