I am an industrial designer by education and a Digital Marketer by profession. I completed my Bachelor of Industrial Design degree at UNSW back in 1998 and the course taught me so much about design theory, design thinking and colour theory.
My first job was in a marketing department where I was in charge of developing branding guidelines, logos, packaging, marketing collaterals (pens, mouse pads…) then I moved onto the website. I was hired for my design skills and I had a lot of fun with colour, materials, working with designers, etc.
Last year before I presented at SMX Sydney I was nervously sitting in the crowd counting down the minutes before I was going to take to the stage. I listened to the person presenting before me, Dante Botha from ConversionsAdvantage.com.au. He gave an excellent presentation on “Successful Landing Page Design”. Botha put up a slide that had an amazing illustration that showed a rainbow of colours linked to emotion and how certain brands that leveraged this.
Salesforce is primarily focussed on “Trust”, so it’s great to see our logo has a lot of blue tones in it and this is supported by the Colour Emotion Guide above.
If you are in the process of creating a new logo for your business or redesigning your website, don’t just wing it, please consider colour psychology and emotion.
I hope this post and illustration helps you with your colour choice for your next logo and/or web design project.
A version of this post was first published on the Salesforce.com/au blog and was written by Mark Vozzo, online marketing manager at Salesforce.com. It is part of the Future of Work series sponsored by Salesforce.com.