Two new versions for small business.
NetSuite partner JCurve was launching in September two versions of its JCurve cloud accounting suite that would give businesses a direct pathway from an accounting program to a full-blown ERP system, JCurve CEO Chris King said.
“The reason [small businesses] are going to use JCurve is that no matter how much they grow they’ve got an upgrade path to the top of NetSuite. There’s no migration, you just turn on functionality as you need it,” King said.
“You could argue that Xero is [well known for being] simple and easy to use. We want to be seen as the most powerful small business suite on the market. There’s no way you can find another product with the sophistication and power for the price. It just doesn’t exist anywhere in the world,” King told BoxFreeIT.
For the past two years JCurve has been selling in Australia a rebadged NetSuite Limited – the entry-level iteration of the cloud ERP suite – under the JCurve brand name.
In September the current JCurve edition would be renamed JCurve Premium and sold alongside two lesser-featured products called JCurve and JCurve Financials, King said.
King refused to give the exact date of the launch, pricing for the three editions or their feature lists. He said that the three editions were targeted at distinct company profiles.
JCurve Financials included “financials” and inventory and was targeted at startups, micro and small businesses using QuickBooks, MYOB and Xero.
King said the financial tools included payroll, contact management, custom fields, records and reports, but declined to specify further.
“You’re getting enterprise-class financials. Businesses using JCurve Financials will be looking at the same profit and loss report as Virgin Money get in their implementation of NetSuite OneWorld. It’s far more powerful than MYOB or Xero,” King said.
JCurve had created JCurve Financials to give very small businesses the option to migrate away from MYOB, SaasU or Xero “because it might be simpler now than when you’re 20 people”, King said. He said he hoped to get as many customers from Xero as from MYOB.
The second edition, named JCurve, would include all the elements of the NetSuite suite missing from JCurve Financials such as CRM, projects, website and e-commerce.
The JCurve edition would be geared towards startup companies that have aggressive growth plans or businesses that are looking to move into the second phase of their development, King said.
As companies became more sophisticated and added more staff they could turn on more features by upgrading to JCurve Premium.
“The suite editions are for businesses in the second stage of their business. They’re profitable and have five or six people on board and they want to position the business to grow by taking on more sales people, opening more retail outlets or adding more products,” King said.
JCurve would give accountants a free login to their JCurve customers, King said. Accounting firms were eligible to join JCurve’s partner program which gave the partner 10 percent of the first year’s revenue for each referral.
Larger accounting firms and traditional ERP resellers that made the sale and carried out migration and implementation would receive 25 percent of initial and recurring revenue.