MYOB has partnered with an outsourcing company to convert data files from accounting software developed by Reckon and Xero. Emapta, the business behind Convert2MYOB, approached MYOB to set up the service, says James Scollay, general manager of SME solutions at MYOB.
“They saw the opportunity and they have set up an industrial scale service,” Scollay says.
Emapta provides back office functions for small businesses through its outsourced workforce in the Philippines.Tom Parkin, a chartered accountant, is the managing director of Convert2MYOB and general manager of Emapta.
MYOB has decided not to reveal how many people had decided to move to MYOB Essentials or AccountRight. The first batch of conversions was two-thirds Xero and the rest Reckon Accounts (formerly branded Intuit QuickBooks desktop software), Scollay says.
The main reason for switching to MYOB was for greater functionality in AccountRight, Scollay says.
Another is price. “Customers who have had to buy add-ons are finding they are paying a lot more than MYOB and are coming back. It’s a material difference,” Scollay says.
There was no single feature driving businesses to MYOB, Scollay says. Businesses are converting from Xero from a range of industries with varying needs, he added.
MYOB is sponsoring free conversions through the service until the end of July. Intuit and Xero offer similar conversion services, also for free. MYOB will decide whether to continue sponsorship at the end of the month, Scollay says.