Saasu has relaunched its brand with a more graphical, prettier design in preparation for the imminent release of Saasu 2.0. The update has been built with a modular design tailored for online accounting using mobile platforms.
“Customers want an experience that’s aesthetically pleasing and usable across many mobile devices, browsers and operating systems,” Saasu CEO Marc Lehmann said. “This required a rethink in visual identity which must relate to our new Saasu MkII app design. We also wanted to leap Freshbooks and Xero in design.”
Saasu’s interface had been criticised as less attractive to business owners than rival Xero which marketed itself as “beautiful accounting software”. The new-look colour scheme bore some similarities to NetSuite spinoff JCurve, although Lehmann disagreed. Saasu described the identity as “a wide palette of earthy Australian yellows to light orange as a highlight to our pre-existing black and white”.
Saasu has updated its web app with new colours and fonts. A new menu structure and usability improvements would arrive in the coming weeks.
“The final app will be released in stages leading up to our conference on 2 August,” Lehmann said. The program had already been finished and some elements would be released before 30 July.
“We decided a staggered approach was better. Customers and partners don’t like big changes which are harder to cope with,” Lehmann added.
Customer feedback on the visual identity launch was “overwhelmingly positive”. “Someone did say our dev team must be full of Balmain (rugby league) supporters though. We can’t decide if that one is positive or negative,” Lehmann said.
Image credit: Saasu