Newcastle, once known as “Steel City”, will be rebranded as Startup City with the Design, Interactive and Green Tech (DiG) festival on 3 October. The two-day festival listed a diverse range of tech pioneers and was modelled on the South by South-West festival in Austin, Texas, a global showcase for the latest ideas in business technology.
Topics included the future of payments with presentations by the Commonwealth Bank’s head of global transactions services, electric cars and autonomous vehicles, the future of solar energy, online learning, retail strategies for modern consumers, marketing and branding, and advice on setting up a technology startup. The full program is available here.
(ED: I’m moderating a panel on the future of the media, Thursday 230pm, with Zac Zavos from the Roar and Lost at E Minor, Angela Clark, director of innovation at the ABC and Rebecca Caroe from Creative Agency Secrets.)
The festival aimed to attract businesses wanting to learn about the latest technologies and local entrepreneurs looking for support. Two competitions, by big four accounting firm PwC and incubator Slingshot, offered $15,000 grants and $30,000 in startup funding respectively.