Cloud accounting company Xero turned on a feature called Profiles in this week’s release which showcased Xero users to business owners using Xero.

“It’s a great way for people to get to know you and will lead to new business,” Xero said in a video explaining the concept.

The optional Xero Profiles presented a personal bio, social media links, contact details and a blurb about the Xero partner’s business. Users could select which information would be made public or kept private.

Xero was clearly targeting its accounting and bookkeeper partners with the upgrade. The profile automatically pulled through Xero accreditations and accounting association memberships by listing logos underneath the main profile.

The profile also showed activity in Xero’s community forum underneath the accreditations.

Xero partners could add a widget that displayed the Xero profile as a pop-up window to potential customers.

Users could access profile settings through the My Xero menu. Xero had imported public information from profiles created by members of the Xero Community forum.

The profiles would appear throughout Xero’s accounting app in sections such as online invoicing and contacts.

The video below explained how Xero Profiles worked.