“This deal enables one of the biggest brands in Australia to use their staff channels to further market GeoOP and provide a business application that makes a real difference to business cash flow and the productivity of mobile workforces,” said Leanne Graham, CEO at GeoOP, in a press release.
The telco spent four months integrating GeoOP into T-Suite so it could be automatically added to smartphone and tablet sales made online, through business centres or by Telstra’s 1,500 T-Suite dealers, Graham told BoxFreeIT.
GeoOP was a cloud-based job management program that aimed to update trades and services companies using pen and paper to run their businesses. While the app was originally developed in New Zealand, Australia represented 43 percent of its customers.
“We have huge growth expectations for the Australian market. I think it does great things for our brand having one of Australia’s biggest brands working with us,” Graham said.
Trades and services was one of the biggest industry sectors and was well suited to using mobile devices and data plans which made it very appealing to telcos, Graham said.
By selling a job scheduling app, Telstra’s sales people could open a conversation about how they can they provide a complete solution for the business, Graham said.
Telstra investigated several job scheduling programs sold in Australia and chose GeoOP because the telco had worked with the vendor already, Graham said.
GeoOP was sold by a number of Telstra dealers and had run joint marketing events with Apple and Telstra.
“Telstra also set GeoOP up for themselves and saw it a was a product that could scale and didn’t need a huge implementation time,” Graham said.
GeoOP changed its pricing in Australia to make it easier to sell through Telstra T-Suite. Admin users were now free and mobile users cost $20 per month. “We just monetise the mobile users that are out and getting the productivity gains from doing the work on the run. People don’t mind paying for where they get massive value,” Graham said.