This opinion was written in response to Why the Cloud is Revolutionary.
One of the most common misconceptions about the cloud is that just by being “cloud” software for some reason makes it better. It is still a program. Someone had to design it and code it and create the user interface.
Cloud software does use the internet in a better way to enhance the business experience of programs and to radically enhance the use of the internet in communicating between software, servers and business.
But that is not to deny the advantages that “cloud” should and can bring us. Not all elements of your “Cloud” benefits are only attributable to the “Cloud”.
1. Operates automatically – when you tell it to
The cloud program only operates automatically if the program tells it to. But that’s no different to desktop software. Cloud software connects to transmissions of bank data and imports them for processing. This isn’t because the software is in the cloud, it is because the software is using the internet to communicate with the bank.
Desktop software can use the internet to do this as well.
I love what the advancements in technology are doing to enhance processes and to automate tasks. It seems that the cloud software companies are riding this wave of technology improvement and bringing it to us quickly.
This is a good thing, but it isn’t limited to the cloud and it isn’t just the cloud software companies.
2. All software can connect
I agree that connecting applications removes double entry and speeds up business. But again I see this as an advance of technology and using the internet, it is not limited to cloud software. Does it currently appear easier and cheaper to connect cloud software? Absolutely.
I am impressed by how cloud software companies have embraced the benefits of connecting software and are shaking up interest in business processes.
3. The cloud is not cheaper
Many claim the cloud is cheaper yet by the time you include add-on programs to get a full-featured solution, the monthly fees can sometimes be way in excess of desktop solutions. Again it isn’t “cloud” that makes it cheap or expensive, it is the pricing policy.
A per user, per month pricing model is not exclusive to the cloud either. Many desktop software providers are selling software as a service and selling it on monthly pricing.
While cloud software doesn’t have an installation process, it still needs to be set up. Adding and subtracting licences for users is by no means a generally applied principle; many cloud software companies have 12-month contracts and many don’t allow the downgrade easily.
I disagree that “cloud” means “that it’s much easier for businesses to try out software that could help them run their business more efficiently”. However, I do like the ability to test cloud software easily due to its browser-based delivery.
4. Security is not guaranteed
Does every cloud provider by definition have the best systems for backup, security, duplication, uptime in place? The better ones do and they should be telling their users as this is a VITAL piece of information as users embark on any program. The problem with cloud software is that a user rarely knows whether the cloud provider is reliable.
How does a user know if a cloud software company has:
- backups in different locations?
- ok, better or outstanding security?
Not only does the user not know these answers, but how does a user store their access to their cloud program?
There is still a SIGNIFICANT security issue for every computer used to log into a cloud program.
What if my computer has a virus that is tracking my keystrokes and next time I go to log in not only have I been kicked out but I have been hacked and the program used by the wrong people?
The security concerns can’t be absolved by the user just because they now use a cloud provider. Where is the user’s copy of information in the cloud?
I also remain concerned about legal requirements to keep business records for several years. There is little advice for what happens when a cloud company goes bust or a customer decides to stop paying.
5. …but mobile is convincing
Anywhere, anytime, any device – this is a great part of the cloud. While other software can also be used on a phone or tablet, software is moving away from the desktop and incorporating cloud aspects.
The big win for cloud software companies is that their software works on any device. If you need to access your software quickly on a once-off basis from someone else’s computer, there are no downloads or delays.
You say the most valuable points about cloud software is that it “operates automatically and connects easily”. The former is not because of cloud in any form, it is because the software programmers are using good techniques to create automated processes, and this is a great thing. The latter is using the internet to enhance communication – again a great thing but not limited to cloud software.
“Cloud” will only be great when the internet is much faster and is available everywhere. My house only gets wireless broadband which is slow and expensive. The ISP, Telstra, has spoken of no plans to change this. Too many people and business are limited by poor internet.
In summary, the cloud is great and will become even better. This cycle of computers, programs and software will enhance business processes. But let’s be real. It isn’t just because something called “the cloud” has come to computer programs.
Image credit: Computing.co.uk
