Cloud accounting program Xero has rebranded its add-on directory as a business software marketplace for small businesses, divided by country.
Improvements include a page for each program which contains user reviews, email addresses for sales and support, and links to the program’s pricing and a landing page for Xero users.
Another key feature is the addition of 14 industry categories so users can create a list of the programs relevant to their businesses. Software categories have also been expanded to 15 to compare similar programs.
“The add-on ecosystem has become an integral part of our customers’ experience so we wanted to make sure that we evolve the marketplace as it grows,” Xero’s Australian managing director Chris Ridd said in a press release.
Like the add-on directory that it replaced, Xero’s marketplace only lists programs that connect to Xero. The marketplace also excludes programs that connect to Xero but are owned by competitors. Fifo Online Workpapers and Invitbox were acquired by Intuit last year and were recently “de-listed” from Xero’s add-on directory.
Similar marketplaces servicing small business users will launch later this year. A New Zealand startup 9Spokes, which powers the dashboard for the Deloitte Private Connect cloud service, is expected to launch next month.
The Xero ecosystem has grown by more than 35 percent in the past year to more than 350 business solutions covering areas such as point of sale, inventory management and job costing, leveraging Xero’s accounting platform, the company said in a press release.
Xero revealed at its annual conference that 20 percent of its 330,000 customers had connected an add-on program to their Xero accounts.