Eventbrite is an online ticketing platform that gives event managers the ability to easily promote and sell event tickets online.
It provides a comprehensive set of tools for event managers, including a dedicated event website with ticketing system, an iPhone app that users can store their tickets on and even a credit card reader that plugs in to your iPad and allows you to sell tickets at the door.
While it’s a great product by itself, it’s even more powerful when integrated with the other applications you use to run your business. Here are three cool things you can do when you integrate Eventbrite.
1. Export sales to your accounting program
Eventbrite provides a super simple way to sell tickets to your event online and handles payments for you via credit card, PayPal, Google Checkout and more.
Using OneSaas, those ticket sales can then be exported out of Eventbrite and added into your chosen accounting program such as MYOB, Quickbooks, Xero, Saasu and Kashflow. This enables you to easily manage the finances of your organisation and understand the success of your event.
2. Add attendees to your email marketing
According to research by marketing company Episilon, the tourism industry has the third highest engagement rate from email communications. Over 30 percent of people respond to emails from tourism companies.
By integrating Eventbrite with email marketing software such as Campaign Monitor or MailChimp, you can capitalise on these high engagement rates by sending your audience regular newsletters or event announcements. This keeps them engaged in the periods surrounding your event.
3. Add attendees to your CRM
If the goal of your event is lead generation, then it’s important that you have an effective process setup for capturing those leads, importing them into your CRM for your sales team to follow up.
By integrating Eventbrite with a CRM program such as Salesforce, Batchbook or ZohoCRM, you can easily get attendee details out of Eventbrite.
This post first appeared on the OneSaas blog.
