Sholto Macpherson is a veteran technology journalist and content strategist specialising in business software and digital transformation. With over 25 years' experience reporting on business technology, he has covered the evolution of cloud accounting and now tracks the impact of AI on finance and operations software.

Sholto regularly interviews technology leaders to explore innovation trends and the strategic direction of enterprise software development. His work focuses on real-world implementations, product strategy and the practical benefits of emerging tech.

He has written extensively for publications including The Australian, Acuity (CA ANZ), In The Black (CPA Australia), and CRN Australia.

Based in Sydney, Australia, Sholto is passionate about helping small businesses grow into national champions by helping them build systems that scale. You can follow him on LinkedIn or explore his latest stories on Digital First.

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