We do so many manual things in our business that as we grow the time to fit in the important stuff disappears. And worse – we don’t work on improving how our business runs because it just seems too hard.
If this happens then make that happen.
So there is always a trigger and an action. You can create connections between over 60 services so far. It’s similar to Zapier but has quite a few different services as well.
The difference? Well I use Zapier to connect more of my back-end business services. Such as send an automatic note to our internal messaging app Yammer as soon as someone’s invoice becomes overdue in Xero.
I use IFTTT more for organisation. I’m a big reader and encourage all of our clients to read blog posts and different articles for ideas, the latest news and to study what’s happening in the rest of the business world.
I like to follow up on the occasional article. Some I share with others (via Twitter/Facebook/Pinterest) and others give me an idea for a blog post. I read on my iPad and use an app called Feeddler RSS which creates a reading list from my favourite blogs. I’ve created the following IFTTT recipes:
If I press the star button in Feedler, IFTTT automatically sends the post to social media broadcast app Buffer (this posts to Twitter and or Facebook depending on what I want)
If I press #action IFTTT automatically sends it to digital note-taking app Evernote and puts it in my Action folder
If I press #bi this automatically sends to my Evernote account and puts in it in my Blog Ideas folder
This then just organises everything for me so I can come back to it when I’m ready.
We also have a few reminder services setup to post things at certain times of the month and or day. Things like voting for employee of the month (the post is automatically delivered to Yammer). You can also automatically file attachments from Gmail just by clicking the forward button.
There are also some fun things you can create such as weather messages, saving your Instagram/facebook photos, etc. But the main thing is to save you time with the little tasks. The ones that happen regularly.
While the things that Zapier and IFTTT do seem small and would only save a tiny amount of time, think about how often you do these tasks. Think about the fact that some of them you just don’t do because you don’t have the time. Did you know saving six minutes per day equates to an extra half an hour a week, or an extra 1,560 hours per year? Yes that’s right. More than an entire day.
Another big advantage is just looking at things like Zapier and IFTTT. Looking at different options and what’s possible helps to stimulate the brain and think of other things you would automate that you now have to do manually.
Sometimes it’s the little automations that make the biggest differences.
A version of this post first appeared on the Growthwise blog.