We exist to bring the joy to eye care! We start with a process that’s clever and honest. We use it to craft eyewear that’s both beautiful and affordable. And we hire people who are passionate and genuine. It’s not rocket science. It’s just caring enough about what you’re doing to do it right. We strive to deliver fantastic eyewear frames at a reasonable price, backed up by great service.

Founded in Bondi Beach in 2012, we’ve grown into an incredible team across four countries: Australia, Canada, New Zealand and the UK.