What if I told you that setting up a welcome email for new subscribers to your newsletter is one of the easiest emails to set and forget?
Setting up this welcome email is usually a low priority when we lack time and resources. But it is a cost-effective way to keep your business top of mind and to start building a long-lasting relationship with your readers.
By creating a great first impression every time a new customer joins, you will minimise the chances that your email will get deleted as soon as it gets to their inbox.
Here are five simple must-haves for setting up your welcome emails.
1. Use Your Company Name
To avoid the question “who are you?” add your Company name to your “From” name in your email program. For example, it would be much more effective and relevant to receive an email from “Jeff from OneSaas” than it is from “Jeff Pearlman”. It then changes your customer’s first reaction on seeing your From name in their inbox to “Oh yeah! OneSaas!”
2. Send Emails From A Monitored Address
Always make sure that your welcome emails are sent from someone’s inbox. Be it the customer service team or your own inbox, it’s important that replies go to someone who can respond back. Feedback from your customers is critical in creating a better experience and a better relationship.
If you use a no-reply address you will miss out on your your customers’ replies. Instead, make a lasting impression to all your customers by letting them know that there are real people behind your business.
3. Authenticate Your Domain
Make sure that your emails will go straight to your customer’s inbox and not their junk folder. Email marketing software will provide a simple process guiding you to easily set up your emails making sure that they are authenticated.
Authenticating your domain for email can be quite technical. This is one reason why it is better to send your welcome emails using a cloud-based email marketing program such as Campaign Monitor or MailChimp which take care of authentication for you.
4. Personalise Your Content
Personalise your message! Make sure that the message you’re sending out is all about your customer. Yes, a welcome message should introduce you and your company, but target the content to thanking your customer for joining and put an emphasis on how you and your company will help them.
Include their first name in the greeting and on the subject line. That way you customers feel like their welcome message is their own personal one.
The customer information that you collect with an email marketing program can be shared with your other programs. Contact information from your email marketing software can be integrated with the customer database from your online shop such as Shopify or BigCommerce. Or it can sync with cloud-based project management systems such as BaseCamp, WorkflowMax or Connect2Field.
5. Send it Soonest
It’s important when a customer joins that you welcome them as soon as you can. Rather than manually importing your contacts to your marketing software, set up an auto-responder email for the new contacts that enter your lists.
Auto-responders are quick and easy to set up and are available in most email marketing software.
You could even set up a series of emails called drip campaigns that break up information about your company into bit-sized chunks. Rather than setting up one “Welcome!” email, a drip campaign sends new readers an email every day in the first week showcasing a different part of your business.
For example, one of the emails could showcase how to contact support and where to get help. Your second email could give details on your product range.
Your customers will get an automated welcome series that introduces you and your company and build the foundations of a great relationship. All you have to do is set it up one time and it will continue to operate for all your future readers.
This post first appeared on the OneSaas blog.
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