Cloud point-of-sale software company Kounta has added an analytics platform to study data about products customers and staff just one month after MYOB bought a minority stake.
Kounta Insights, which launched in beta last week before the full release in August, can compare sales of new products to determine which are selling fastest and to manage cannibalisation within a product range. The analytics dashboard shows which staff are making the most sales and evaluates customer behaviour through their purchasing history.
Retailers can also filter and compare their periodic sales using time and date based parameters to identify seasonal business opportunities. Retailers can use scheduling and email notifications to stay on top of key reports.
Kounta advertised the ability to benchmark a business based on its performance against others in the same industry, although it was unclear whether this feature was ready at launch.
“Kounta Insights will allow businesses to make smarter use of the wealth of data that’s already being captured by their POS system. Ultimately, it comes down to how a business uses that data to deliver a better product and service to stay ahead of the curve,” the company wrote in a press release.
The analytics package is designed for emerging brands, high-volume outlets, franchises and multi-store operations.