Privacy Policy
We at DigitalFirst.com are committed to protecting your privacy. This Privacy Policy applies to the information and data collected by Digitalfirst.com when you interact with our website, products and services, and any other sites or services that link to this Privacy Policy. This includes when you:
- interact with us on our websites or through other channels (for example, by communicating with us or attending one of our events);
- use our product and services; and
- when you use any other sites or services that link to this Privacy Policy.
This Privacy Policy describes how we collect, receive, use, store, share, transfer, and process your Personal Data. It also describes your choices and rights with respect to your Personal Data, including your rights of access and correction of your Personal Data. For the purposes of this Privacy Policy "Personal Data" means any information relating to an identified or identifiable individual. If you do not agree with this Privacy Policy, you should not use our websites, product and services, or any other sites or services that link to this Privacy Policy.
Digitalfirst.com customers may collect and manage Personal Data when using our products and services, or what we may refer to as the Subscription Service. When you use the Subscription Service, Digitalfirst.com processes Personal Data as a processor under the direction of our customers. Our customers, as data controllers, are responsible for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining consent prior to collecting their customers’ Personal Data using the Subscription Service. Please see Section 1.b "Information We Process on Behalf of our Customers When They Use the Subscription Service" and Section 1.c "Information We Collect and Process When You Use the Subscription Service" as well as our Customer Data Processing Agreement for more information.
We update this Privacy Policy from time to time and we encourage you to review this Privacy Policy periodically. We will post any Privacy Policy changes on this page and, if the changes are material, we will provide a more prominent notice by sending you a notification by email, or if you subscribe to our Digitalfirst.com products and services, through the Notification app in your Digitalfirst.com account.
If you have any questions about this Privacy Policy or our treatment of your Personal Data, or to exercise your rights to delete or modify your Personal Data, please use the following:
- for Digitalfirst.com, including our websites and product or services, please use this form (or use this URL https://preferences.digitalfirst.com.com/egal/privacy);
- for all Digitalfirst.com brands (including the Hustle and Trends) write to us by mail at Digitalfirst.com, PO Box 4194, Maroubra South, NSW, Australia Attn: Privacy and Data Protection Officer.
1. What Information We Collect About You
a. Information You Provide to Digitalfirst.com
When you interact with us via our websites or any sites or services that link to this Privacy Policy or use the Subscription Service, we may collect Personal Data and other information from you, as further described below.
When You Visit Our Websites
We collect Personal Data from you when you submit web forms or interact with our website, for example by subscribing to the Digitalfirst.com blog, signing up for a webinar, subscribing to one of our services or requesting customer support. We may ask for your email address, first and last name, job title, and other similar business information. You are free to explore our website without providing any Personal Data about yourself.
Event Information
When you register for a Digitalfirst.com event, we collect information such as name, address, phone number, and email address. We use this information to communicate with you and in some cases facilitate your registration. Additionally, we may share your registration data with service providers to provide event information and improve your experience at future Digitalfirst.com events.
Account and User Information
We collect Personal Data when you sign-up for a Digitalfirst.com account, create or modify user information, set preferences, or provide any other related information to access or utilise our Subscription Service.
Payment Information
We collect payment and billing information when you register for paid products or services. For example, we may ask you to provide a billing address, or a billing contact for your Digitalfirst.com account. If you give us payment information, we use it solely as authorised by you in accordance with this Privacy Policy.
You may also provide payment information, such as a credit card number or bank account numbers, when purchasing products or services. We use secure third-party payment service providers to manage payment processing, which is collected through a secure payment process.
Customer Testimonials
We post customer testimonials and comments on our website, which may contain Personal Data. We obtain each customer's consent via email or through other agreements between customers and Digitalfirst.com prior to posting the customer's name and testimonial.
b. Information We Process on Behalf of Customers When they Use the Subscription Service
When customers use our products, or our Subscription Service, they may collect Personal Data such as first and last name, email address, physical address, phone number, or other information about you.
We do not control the content of our customers' webpages or the types of Personal Data that our customers may choose to collect or manage using the Subscription Service.
Our customers control and are responsible for correcting, deleting or updating the information they process using the Subscription Service and for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining consent prior to transferring the Personal Data to Digitalfirst.com for processing purposes.
c. Information We Collect From Other Sources
Digitalfirst.com Partners
We may receive information about you or other users of your Digitalfirst.com account from our global network of partners. We may receive this data from our deal and lead registration process through our partners.
We may also collect information about you through our partner co-marketing partnerships. For example, you may sign up to a webinar or download a white paper published by Digitalfirst.com and a Digitalfirst.com co-marketing partner. For more information about our co-marketing program and how we share data with our partners please see below.
Third Parties
We may receive information from third party service providers, from related companies, and from our business and solution partners.
Personal Information from Different Sources
We may combine the personal information we collect from you with personal information we receive from other sources, such as third party providers of business information and publicly available sources (like social media platforms). This may include physical mail addresses, job titles, email addresses, phone numbers, IP addresses, and social media profiles. This helps us to update and improve our records, identify new customers, create more personalised advertising, suggest products and services that may interest you, deliver personalised communications and promote events. The collection of your Personal Data by these other third party providers is governed by the provider’s privacy policy.
Log Files
Like most websites and technology services delivered over the Internet, we automatically collect and store information about your computer hardware and software when you visit our websites, use our product and services, or visit other sites or services that link to this Privacy Policy. This information can include your IP address, browser type, domain names, internet service provider (ISP), and the files viewed on our website (e.g., HTML pages, graphics, etc.), the files viewed on our, or our customer’s websites (if those websites are hosted on Digitalfirst.com e.g. HTML pages or, graphics etc.), your operating system, access times and referring website addresses.
Social Media Features
Our website may include social media features (such as the Facebook ‘like’ button) and widgets (such as the share button or interactive mini-programs) that run on our website. These features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our websites. This Privacy Policy does not apply to these features. Your interactions with these features are governed by the privacy policy and other policies of the companies providing them.
2. How We Use Your Information
a. To Communicate with You About the Product and Services
We use the account information you provide to Digitalfirst.com to send you transactional emails or in-app notification about billing, account management, and other administrative matters.
We use your information to provide customer support, such as resolving technical issues you encounter and analysing product outages or bugs.
b. To Provide the Subscription Service
We use your account information and Customer Data to provide the products and services to you. For example, we use the email address you provide when signing up for the product to create your user account, and we use your payment information to process payments for paid use of the Subscription Service. We also use this information to authenticate you when you log in and to provide customer support.
c. To Improve and Develop Our Products and Services
We collect usage data about how you or your users interact with our products and services. We use this data to develop and improve our products and services. For example, we use usage data to assess trends and usage across our products to help us determine what new features or integrations our users may be interested in.
We may publish data about how our products and services are being used across our customer base. When we share statistical information externally in this way, the data will be aggregated and we will not identify individual users or customers. For example, we may publish blog posts on trends or insights into how users are interacting with our product.
d. To Secure and Protect our Products and Digitalfirst.com Users
We use your account information to investigate and help prevent security incidents. We may also use this information to meet legal requirements. We use your information to verify user accounts, new registrations, and to detect and prevent product abuse. This includes enforcing our Acceptable Use Policy.
We use log files to provide general statistics regarding use of the website by you, including how you use our website, what country you are logging in from (for analytics, export control and regulatory purposes) and to help improve the navigation experience. Your IP address is also collected and logged for security and debugging purposes, for example to track access patterns, investigate security events and incidents. For these purposes we do link this automatically-collected data to other personal data provided by you such as name, email address, address, and phone number.
e. To Market and Promote the Subscription Service
We use the information you provide to Digitalfirst.com to market and promote the products, services, and other offerings. For example, we use the information, like your email or physical address, to send information or Digitalfirst.com content to you which we think may be of interest to you by post, email, or other means and send you marketing communications relating to our business. We use this information to promote the use of our services to you and share promotional and information content with you in accordance with your communication preferences.
We may also reach out to you via telephone to ask about other Digitalfirst.com products or services you may be interested in. If you have a call scheduled with a Digitalfirst.com representative, we may record and transcribe the call. You will be notified prior to the call that the call is being recorded, and you will be offered an opportunity to opt-out of having the call recorded.
We receive information from third party service providers and other sources such as third party providers of business information and publicly available sources. We may receive and use this information from these service providers and other sources in combination with other information we collect through other means described in this Privacy Policy for the purposes of providing you with updates and an improved Subscription Service, like personalised communications, event promotion, and tailoring the websites or product to improve user experience.
f. Other purposes if we obtain your consent
We share your data with third parties when you give us consent to do so.
g. Legal Basis for Processing Personal Data (EEA and UK visitors only)
If you are a website visitor located in the European Economic Area ("EEA") or United Kingdom ("UK"), Digitalfirst.com Pty Ltd is the data controller of your Personal Data. Digitalfirst.com's Data Protection Officer can be contacted at info@digitalfirst.com.
Our legal basis for collecting and using the Personal Data described above will depend on the Personal Data concerned and the specific context in which we collect it. However, we will normally collect Personal Data from you only where we have your consent to do so, where we need the Personal Data to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect Personal Data from you.
If we ask you to provide Personal Data to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Data is mandatory or not (as well as of the possible consequences if you do not provide your Personal Data). Similarly, if we collect and use your Personal Data in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.
3. How We Share Information We Collect
a. Third Party Service Providers
We use third party service providers to support our websites, products, and services. For example, we use service providers for data hosting, application development, and marketing. We may need to share your information with service providers to provide information about products or services to you. Examples may include removing repetitive information from prospect lists, analysing data or performing statistical analysis on your use of the Subscription Service or interactions on our website, providing marketing assistance, processing credit card payments, supplementing the information you provide us to provide you with better service, developing and improving the product and services, and providing customer service or support. These service providers are prohibited from using your Personal Data except for these purposes, and they are required to maintain the confidentiality of your information. In all cases where we share your information in this way, we explicitly require the third party service providers to acknowledge and adhere to our privacy and data protection policies and standards.
b. Partners
We may share data with trusted Digitalfirst.com partners to contact you based on your request to receive such communications, help us perform statistical analysis, or provide sales support, or provide customer support. Partners are prohibited from using your Personal Data except for these purposes, and they are required to maintain the confidentiality of your data.
We also partner with trusted third parties to provide you with co-marketing content that we think may be relevant to you. When you engage with these co-marketing partners, we will tell you who we are sharing data with, and provide a link to the co-marketing partner’s privacy policy so you can learn more about how to opt-out of the partner’s communications. These co-marketing partners are required to adhere to our privacy and data protection policies. If you do not want us to share your Personal Data with these companies, please contact us here.
c. Corporate Events
If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered by Digitalfirst.com on the websites and the Subscription Service. In this event, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your Personal Data, and choices you may have regarding your Personal Data.
d. Public Forums
Our website may offer publicly accessible message boards, blogs, and community forums. Please keep in mind that if you directly disclose any information through our public message boards, blogs, or forums (including profile information associated with the account you use to post the information) it may be read, collected and used by any member of the public who accesses these websites. Your posts and certain profile information may remain even after you terminate your account. We urge you to consider the sensitivity of any information you may disclose in this way. We will correct or delete any information you have posted on the websites if you so request, as described in Section 7 "How to Access & Control Your Personal Data" below. In some cases, we may not be able to remove your information, in which case we will let you know if we are unable to and why.
e. Compelled Disclosure
We reserve the right to use or disclose your Personal Data if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a law, court order, or legal process.
4. How We Store and Secure Your Information
a. Data Storage and Security
We use a variety of service providers to help protect your Personal Data from unauthorised access, use or disclosure. Our service providers secure the Personal Data you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. All Personal Data is protected using appropriate physical, technical and organisational measures.
b. Retention of Personal Data
How long we keep information we collect about you depends on the type of information and how we collect and store it. After a reasonable period of time, we will either delete or anonymise your information or, if this is not possible, then we will securely store your information and isolate it from any further use until deletion is possible.
We retain Personal Data that you provide to us where we have an ongoing legitimate business need to do so (for example, as needed to comply with our legal obligations, resolve disputes and enforce our agreements).
When we have no ongoing legitimate business need to process your Personal Data, we securely delete the information or anonymise it or, if this is not possible, securely store your Personal Data and isolate it from any further processing until deletion is possible. We will delete this information at an earlier date if you so request, as described in the section "How to Access & Control Your Personal Data" below.
If you have elected to receive marketing communications from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our content, products, or services, such as when you last opened an email from us or ceased using your Digitalfirst.com account. We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.
6. Cookies and Similar Technologies
a. Cookies
When you visit our websites, sign up for a Digitalfirst.com account, attend a Digitalfirst.com virtual event, or request more information about Digitalfirst.com, we collect information automatically using tracking technologies, like cookies and tracking pixels. For more information please refer to our Cookie Policies below.
Digitalfirst.com and our partners use cookies or similar technologies to analyse trends, administer the website, monitor how visitors navigate around the websites, and to gather demographic information about our user base as a whole. To find out more about how we use cookies on our website and how to manage your cookie preferences please see the Digitalfirst.com Cookie Policy.
b. Advertising
We partner with third party ad networks to display advertising on our website or to manage our advertising on other sites. Our ad network partner uses cookies and web beacons to collect information about your activities on this and other websites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by using these services: https://optout.networkadvertising.org/ or https://optout.aboutads.info/ (or if located in the European Union, by clicking here: http://www.youronlinechoices.eu/). Please note this does not opt you out of being served advertising; you will continue to receive generic ads.
c. Third Party Tracking Technologies
The use of cookies and web beacons by any tracking utility company is not covered by our Privacy Policy or Cookie Policy.
7. How to Access & Control Your Personal Data
a. Reviewing, Correcting and Removing Your Personal Data
You have the following data protection rights:
- You can request access, correction, updates or deletion of your Personal Data.
- You can object to our processing of your Personal Data, ask us to restrict processing of your Personal Data or request portability of your Personal Data.
- If we have collected and processed your Personal Data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Data conducted in reliance on lawful processing grounds other than consent.
- You have the right to complain to a data protection authority about our collection and use of your Personal Data. Contact details for data protection authorities in the EEA are available here).
To exercise any of these rights:
- for Digitalfirst.com, including our websites and product or services, please email info@digitalfirst.com
We will respond to your request to change, correct, or delete your data within a reasonable timeframe and notify you of the action we have taken.
b. To Unsubscribe From Our Communications
You may unsubscribe from our marketing communications through one of the following methods:
- by clicking on the "unsubscribe" link located on the bottom of our emails;
- updating your communication preferences;
- for Digitalfirst.com, by contacting us at info@digitalfirst.com
Customers cannot opt out of receiving transactional emails related to their account with us.
8. California Privacy Rights
a. Applicability
This section applies only to California consumers. For purposes of this section "Personal Information" has the meaning given in the California Consumer Privacy Act (“CCPA”). It describes how we collect, use, and share California consumers' Personal Information in our role as a business, and the rights applicable to such residents. The California Consumer Privacy Act ("CCPA") requires businesses to disclose whether they sell Personal Information. Digitalfirst.com is a business, and does not sell Personal Information. We may share Personal Information with third parties if those third parties are authorised service providers or business partners who have agreed to our contractual limitations as to their retention, use, and disclosure of such Personal Information.
If you are unable to access this Privacy Policy due to a disability or any physical or mental impairment, please contact us and we will arrange to supply you with the information you need in an alternative format that you can access.
b. How We Collect, Use, and Share your Personal Information
We have collected the following statutory categories of Personal Information in the past twelve (12) months:
- Identifiers, such as name, e-mail address, mailing address, and phone number. We collect this information directly from you or from third party sources.
- Commercial information, such as subscription records. We collect this information directly from you.
- Internet or network information, such as browsing and search history. We collect this information directly from your device.
- Geolocation data, such as IP address. We collect this information from your device.
- Financial information, such as Payment Information or financial account numbers in the process of providing you with a subscription. We collect this information from you.
- Inferences.
- Other Personal Information, in instances when you interact with us online, by phone or email in the context of receiving help through our help desk or other support channels; participation in customer surveys or contests; or in providing the Subscription Service.
The business and commercial purposes for which we collect this information are described in Section 2 of this Privacy Policy. The categories of third parties to whom we "disclose" this information for a business purpose are described in Section 3 of this Privacy Policy.
c. Your California Rights
You have certain rights regarding the Personal Information we collect or maintain about you. Please note these rights are not absolute, and there may be cases when we decline your request as permitted by law.
The right of access means that you have the right to request that we disclose what Personal Information we have collected, used and disclosed about you in the past 12 months.
The right of deletion means that you have the right to request that we delete Personal Information collected or maintained by us, subject to certain exceptions.
The right to non-discrimination means that you will not receive any discriminatory treatment when you exercise one of your privacy rights.
Digitalfirst.com does not sell Personal Information to third parties (pursuant to California Civil Code §§ 1798.100–1798.199, also known as the California Consumer Privacy Act of 2018).
d. How to Exercise your California Rights
You can exercise your rights yourself or you can alternatively designate an authorised agent to exercise these rights on your behalf. Please note that to protect your Personal Information, we will verify your identity by a method appropriate to the type of request you are making. We may also request that your authorised agent have written permission from you to make requests on your behalf, and we may also need to verify your authorised agent's identity to protect your Personal Information.
Please use the contact details below, if you would like to:
- Access this policy in an alternative format;
- Exercise your rights;
- Learn more about your rights or our privacy practices; or
- Designate an authorised agent to make a request on your behalf.
9. Data Protection Officer
If you have any questions about this Privacy Policy or our privacy practices, or if you have a disability and need to access this notice in a different format:
- for Digitalfirst.com contact us at info@digitalfirst.com
10. Other Important Privacy Information
a. We Never Sell Personal Data
We will never sell your Personal Data to any third party.
b. Information About Children
The websites, products and services are not intended for or targeted at children under 16, and we do not knowingly or intentionally collect Personal Data about children under 16. If you believe that we have collected Personal Data about a child under 16, please contact us at info@digitalfirst.com so that we may delete the information.